How to Improve Your Search Engine Ranking Google's Page Ranking Algorithm As many of you are probably already aware, Google ranks a page according to the number and quality of links leading to that page. For example, if your page has 200 quality links leading to it, it will rank higher than another page that has only 20 links pointing at it. Quality links come from pages that are themselves "important" (Google's own terminology).
Improving Your Page Rank on Google There are number tips floating around in webmaster circles about how to improve your ranking in search engine results like on Google. Get Those Inbound Links
Since Google ranks your pages according to the number of links pointing at your page, it stands to reason that you should try to get as many links pointing at your pages as possible. This is so obvious that I'm only mentioning it for completeness sake.
Not Missed Any Tags Or Damaged Any Links
Make sure that you have not missed any tags or damaged any links in your website,
Your Title Tag Google seems to give weight to the title of your page. By title, I mean the text that is between the <TITLE> </TITLE>tags of your web page..
Keyword Density It has often been observed that Google considers keyword density a large factor in ranking pages in search engine results, more so than many other search engines.
Site Map
Create a site map that tells people where everything is on your site. You will get about a 1% click through rate to your site map. However, it will do wonders for those who know what site maps do, and the Search Engines will like it as well. Keyword-laden Links If the links pointing to your page has the relevant keyword text in them, it will cause your page to be ranked higher in search engine results. For example, a link with the text "The Rock Bottom" pointing at your site will cause your site to be listed earlier if a visitor searches for "The Rock Bottom " ..
Will Disabling Caching of Your Page Affect Your Page Rank Some time ago, it was claimed that Google would penalise pages that forbade it from caching their pages. As you know, Google caches the pages it indexes unless otherwise instructed. Google has apparently publicly denied that disabling caching would affect the page's ranking in any way. I tend to believe their claim.
Dynamic Pages Unlike some other search engines, Google is able to index dynamically generated pages, so long as a link exist to those pages somewhere. So if you have a dynamically generated page that you think should be indexed, make sure you put a link to it somewhere on your site. ALT tags If you have been placing images on your website without bothering to place ALT tags, now is a good time to add ALT tags. Google apparently indexes the text given in the ALT tags of images. META Keywords Google ignores the META keywords tag, so, the optimization of this tag is not going to help you any with Google.
